HOME

About WNPS
Administration
Calendar
Contact WNPS
History
Donate
Membership
Online Store
Visit our Blog

Activities
Conservation
Ecosystems
Education
Invasive Species
Landscaping
Plant Lists
Publications
Research
Restoration

Local Chapters
Field Trips
Programs
Plant Sales
Volunteer

Photo Gallery

Starflower Resources
Education Resources
Native Plants
Restoration

Programs
WNPS Stewards

 

WNPS 2017 Communication Survey Results

WNPS Communication Strategy Survey 2017    

Introduction

The Washington Native Plant Society currently communicates with its members and the public via several channels. We mail a printed journal, Douglasia, and use electronic communications such as statewide and chapter email lists, state and chapter websites, a blog, Facebook, and e-mail announcements.

During January 2017, the WNPS Board of Directors invited members to participate in a SurveyMonkey electronic survey (or print version mailed to those w/o email addresses) regarding how WNPS communicates with members and with the public.  562 members responded to the survey involving 32 questions, including demographic queries.  Below are the raw results, question by question.

Douglasia

Please tell us how you interact with Douglasia, our printed journal. Later, we’ll ask about email and social media.

  1. How often do you typically read Douglasia?
  1. How do you read Douglasia?
  • Read cover-to-cover as soon as it arrives
  • Read most articles soon after delivery
  • Read a few articles when I get around to it
  • Never read it

        Results Summary:  Data Responses Question #2

  1. How much total time do you typically spend with each issue of Douglasia?
  • More than 60 minutes
  • 30-60 minutes
  • Less than 30 minutes

        Results Summary:  Data Responses Question #3

  1. How long do you typically keep an issue of Douglasia?
  • Almost forever
  • More than one month
  • Up to one month
  • Up to one week
  • Read and discard immediately
  • Discard without reading

        Results Summary:  Data Responses Question #4

  1. Douglasia has been published four times each year since 1976. What frequency would you like?
  • 12 issues per year
  • 6 issues per year
  • 4 issues per year
  • 3 issues per year
  • 2 issues per year
  • 1 issue per year

        Results Summary:  Data Responses Question #5

  1. If Douglasia were available as either a printed or electronic publication with the same content, how would you prefer to read it?
  • Print only
  • Electronic only
  • Both print and electronic
  • Don’t care. Either print or electronic

        Results Summary:  Data Responses Question #6

  1. If there were additional Douglasia content available only in an electronic edition, how likely would you be to go to the website and read it?
  • Very likely
  • Somewhat likely
  • Moderately likely
  • Not very likely
  • Would not go to website to read

    Results Summary:  Data Responses Question #7
  1. If Douglasia were available only as an electronic publication ...
  • I would be much more likely to read it
  • I would be slightly more likely to read it
  • I would be just as likely to read it
  • I would be slightly less likely to read it
  • I would be much less likely to read it
  • I wouldn’t read it

        Results Summary:  Data Responses Question #8

  1. WNPS is currently using nearly the entire communication budget to print and mailDouglasia. How do you think WNPS should spend its resources on communication?
  • Raise dues to pay for additional print issues of Douglasia
  • Raise dues to pay for additional communication outlets such as an electronic newsletter, blog, upgraded website functionality, social media
  • Include electronic versions of Douglasia in basic membership and charge an extra fee for those wanting print editions
  • Keep membership dues the same, continue printing and mailing Douglasia, and don’t worry about other forms of communications such as an electronic newsletter, blog, upgraded website functionality, and social media
  • Other (please specify)

        Results Summary:  Data Responses Question #9

  1. If you had the option to read an electronic Douglasia as part of your membership fee but could get printed copies of each issue mailed to you, at what price point would you be likely to exercise that option?
  • Pay an extra $20/year for printed issues
  • Pay an extra $10/year for printed issues
  • Pay an extra $5/year for printed issues
  • Would not pay extra for printed issues
  • Would drop my WNPS membership

        Results Summary:  Data Responses Question #10

    11. What kinds of articles and information do you most enjoy reading in Douglasia?

         Results Summary:  Data Responses Question #11

Email and Social Media

WNPS communicates with members via several email and social media channels. Please tell us how you interact with WNPS emails and social media.

  1. How do you use the statewide email discussion list hosted on Yahoo Groups? <WNPS_DiscussionGroup@yahoogroups.com>
  • Participate actively, posting and reading frequently
  • Read most messages but rarely post
  • Read occasionally
  • Don’t want to subscribe
  • Didn’t know it existed
  • Don’t use e-mail

        Results Summary:  Data Responses Question #12

  1. How do you use your chapter’s email discussion or announcement list?
  • Participate actively, posting and reading frequently
  • Read most messages but rarely post
  • Read occasionally
  • Don’t want to subscribe
  • Didn’t know it existed
  • Don’t use email

        Results Summary:  Data Responses Question #13

  1. How do you interact with the statewide WNPS Facebook Page? (www.facebook.com/WashingtonNativePlants/) (A Page has one-to-many communication, with limited opportunity for interaction.)
  • Participate actively, posting and reading frequently
  • Read most messages but rarely post
  • Read messages occasionally
  • Never visit or read
  • Didn’t know it existed
  • Don’t use Facebook

        Results Summary:  Data Responses Question #14

  1. How do you interact with the statewide WNPS Facebook Group? (www.facebook.com/groups/WashingtonNativePlants/) (A Group has many-to-many communication and any member may post.)
  • Participate actively, posting and reading frequently
  • Read most messages but rarely post
  • Read messages occasionally
  • Never visit or read
  • Didn’t know it existed
  • Don’t use Facebook

        Results Summary:  Data Responses Question #15

  1. How do you use other social media platforms? (WNPS doesn’t have a formal presence on these platforms at this time)

 

Participate actively, posting and reading frequently

Read most messages but rarely post

Read messages occasionally

Never visit or read

Subscribe but don’t use

Didn’t know it existed

Instagram

 

 

 

 

 

 

LinkedIn

 

 

 

 

 

 

Twitter

 

 

 

 

 

 

Pinterest

 

 

 

 

 

 

Other (please specify)

 

 

 

 

 

 

       Results Summary:  Data Responses Question #16

WNPS Website

WNPS has had a website for many years. It’s due for a refresh and update. Help us understand which parts of our website are most important to you.

  1. Rank the major areas of the statewide WNPS website in order of importance to you (with 1 being the most important).

_____ Chapter meetings and field trips

_____ Plant lists for hikes throughout Washington

_____ Native plant gardening resources

_____ Educational activities (Starflower Habitat Education Activities and Resources)

_____ Stewardship program

_____ Online store

_____ WNPS Blog: Botanical Rambles

_____ News about statewide activities, i.e. Study Weekend, WNPS initiatives, etc.

         Results Summary:  Data Responses Question #17

  1. How often do you visit the statewide WNPS website for each of these areas?

 

Daily, or more than once a week

Weekly

Occasionally

Rarely

Never

Didn’t know that was on the website

Chapter meetings and field trips

 

 

 

 

 

 

Plant lists for hikes throughout Washington

 

 

 

 

 

 

Native plant gardening resources

 

 

 

 

 

 

Educational activities (Starflower Habitat Education Activities and Resources)

 

 

 

 

 

 

Stewardship program

 

 

 

 

 

 

Online store

 

 

 

 

 

 

WNPS Blog: Botanical

 

 

 

 

 

 

Rambles

 

 

 

 

 

 

News about statewide activities, i.e. Study Weekend, WNPS initiatives, etc.

 

 

 

 

 

 

      Results Summary:  Data Responses Question #18

  1. How often do you visit your chapter’s website for each of these areas?

 

Daily, or more than once a week

Weekly

Occasionally

Rarely

Never

Didn’t know that was on the website

Central Puget Sound

 

 

 

 

 

 

Central Washington

 

 

 

 

 

 

Columbia Basin

 

 

 

 

 

 

Koma Kulshan

 

 

 

 

 

 

Northeast Washington

 

 

 

 

 

 

Okanogan

 

 

 

 

 

 

Olympic Peninsula

 

 

 

 

 

 

Salal

 

 

 

 

 

 

San Juan Islands

 

 

 

 

 

 

South Sound

 

 

 

 

 

 

Suksdorfia

 

 

 

 

 

 

       Results Summary:  Data Responses Question #19

  1. How often do you read the WNPS blog, Botanical Rambles? <http://www.wnps.org/blog/>
  • Subscribe to the blog and read when a new post arrives
  • Visit the website and read each new post as soon as it’s online
  • Read most articles soon after they’re posted
  • Read a few articles when I get around to it
  • Never read it
  • Didn’t know there was a WNPS blog

        Results Summary:  Data Responses Question #20

  1. Currently, there’s a new story on the WNPS blog about once every two weeks. How do you feel about the frequency of posts?
  • Increase post frequency to daily
  • Increase post frequency to weekly
  • Continue posts twice a month
  • Decrease post frequency to monthly
  • Discontinue the blog

        Results Summary:  Data Responses Questions #21

 

WNPS E-Newsletter

WNPS is considering implementing a new statewide monthly newsletter to be distributed by e-mail. It would include timely information about upcoming meetings and field trips, registration information for events like Study Weekend and Botany Washington, and other timely information. Please give your opinion on these options under consideration.

  1. An e-newsletter can take several forms. How do you feel about each of these ideas?

 

Strongly Support

Support

Neutral

Dislike

Strongly Dislike

Don’t use e-mail

Comprehensive e-newsletter, containing statewide news, news from all chapters, chapter meetings, chapter field trips

 

 

 

 

 

 

“Teaser” e-newsletter, with approximately 3 stories introduced in email (mix of statewide items and chapter news) with a link sending readers to the WNPS website for the full articles

 

 

 

 

 

 

Comprehensive PDF newsletter delivered as an e-mail attachment

 

 

 

 

 

 

Comprehensive PDF newsletter on website with a link in the e-mail

 

 

 

 

 

 

      Results Summary:  Data Responses Question #22

 

Tell Us About Yourself and Your Connection to WNPS

These questions help us understand more about you, what motivates you to be part of the native plant society, and how you think we’re doing as an organization.

  1. With respect to Washington’s native plants, I consider myself primarily:
  • a beginner / newcomer
  • a gardener / landscape planner
  • a knowledgeable amateur botanist
  • a professional in botany or a related field a student in botany or a related field
  • an environmental activist
  • Other (please specify)

        Results Summary:  Data Responses Question #23

  1. How long have you been a WNPS member?
  • 1 year or less
  • 2-5 years
  • 6-10 years
  • 11-15 years
  • 16-20 years
  • more than 20 years

        Results Summary:  Data Responses Question #24

  1. How old are you?
  • under 25
  • 25-35
  • 36-45
  • 46-55
  • 56-65
  • 66-75
  • over 75
  • Prefer not to say

        Results Summary:  Data Responses Question #25

  1. Which chapter do you belong to? (If you belong to more than one chapter, which is the one where you’re most active?)
  • Central Puget Sound
  • Central Washington
  • Columbia Basin
  • Koma Kulshan
  • Northeast Washington
  • Okanogan
  • Olympic Peninsula
  • Salal
  • San Juan Islands
  • South Sound
  • Suksdorfia
  • Wenatchee Valley
  • At large, or no primary chapter affiliation

        Results Summary:  Data Responses Question #26

  1. How do you use each of the following devices to read e-mail or browse the web?

 

Daily

More than once a week

Weekly

Rarely

Don’t own and NO plan to purchase

Don’t own by plan to purchase in the next year

Desktop Computer

 

 

 

 

 

 

Laptop Computer

 

 

 

 

 

 

Tablet Computer

 

 

 

 

 

 

Smartphone

 

 

 

 

 

 

       Results Summary:  Data Responses Question #27

  1. Why did you become a member of WNPS? Please rank your reasons, with 1 being the most important.

 

 

Check if N/A

 

Study Weekend

 

 

Support for grants to research, education, and conservation

 

 

Want to support conservation and appreciation of native plants

 

 

Professional development / career advancement

 

 

Douglasia magazine

 

 

Publications other than Douglasia

 

 

Conservation / activism

 

 

Local chapter meetings & field trips

 

 

Native Plant Stewardship Program

 

 

Local chapter conservation, education, or restoration projects

 

 

Fellowship

 

 

WNPS website

 

 

Botany Washington

 

       Results Summary:  Data Responses Question #28

  1. What motivates you to continue being a member of WNPS? Please rank your reasons, with 1 being the most important.

 

 

Check if N/A

 

Study Weekend

 

 

Support for grants to research, education, and conservation

 

 

Want to support conservation and appreciation of native plants

 

 

Professional development / career advancement

 

 

Douglasia magazine

 

 

Publications other than Douglasia

 

 

Conservation / activism

 

 

Local chapter meetings & field trips

 

 

Native Plant Stewardship Program

 

 

Local chapter conservation, education, or restoration projects

 

 

Fellowship

 

 

WNPS website

 

 

Botany Washington

 

        Results Summary:  Data Responses Question #29

  1. WNPS Strengths and Weaknesses. Please rate how WNPS is doing in each of these program areas:

 

Excellent

Very Good

Average

Fair

Poor

Interesting chapter programs

 

 

 

 

 

Timely news about WNPS

 

 

 

 

 

Douglasia number of issues

 

 

 

 

 

Douglasia content

 

 

 

 

 

Social media (Facebook, etc.) activity

 

 

 

 

 

Issue advocacy

 

 

 

 

 

Volunteer opportunities

 

 

 

 

 

Field trips

 

 

 

 

 

WNPS website

 

 

 

 

 

Study Weekend

 

 

 

 

 

Botany Washington

 

 

 

 

 

       Results Summary:  Data Responses Question #30

31.  OPEN COMMENTS  - If you have additional ideas you would like to share, please enter them.

        Results Summary:  Data Responses Question #31

32.  This question was in regards to listing a name for the Incentive Drawing - prizes donated by
      a Board member.  The drawing for these prizes will take place at the Feb. 25 Board of Directors
      meeting and be announced the following week on the website.

Thank You!

Thank you for your time and your valuable input.



Updated: February 24, 2017
Copyright 2000-2017 Washington Native Plant Society. All rights reserved.

Home | Sign in